Trade Shows were on my list of marketing strategies, so when I was sent some information about a Trade Show in Hatfield which is where my son lives and fairly local, I decided to check it out.
It was being held in a large hotel / fitness and leisure complex in an up and coming business park. They had a variety of stands, they provided they shell, electricity was available, and prices were well within budget. They couldn't tell me about numbers or demographics as it was the first one they were going to hold. I decided to go ahead. Dip a toe in the water so to speak. If it was a mistake, it wouldn't be an expensive one and of course I could learn for next time!
Well, I did learn and at least it wasn't an expensive mistake! So here's what happened....


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