SpanishFitnessBootCamp

How Not To Organise A Trade Show

Trade Shows were on my list of marketing strategies, so when I was sent some information about a Trade Show in Hatfield which is where my son lives and fairly local, I decided to check it out.

It was being held in a large hotel / fitness and leisure complex in an up and coming business park. They had a variety of stands, they provided they shell, electricity was available, and prices were well within budget. They couldn't tell me about numbers or demographics as it was the first one they were going to hold. I decided to go ahead. Dip a toe in the water so to speak. If it was a mistake, it wouldn't be an expensive one and of course I could learn for next time!

Well, I did learn and at least it wasn't an expensive mistake! So here's what happened....

Struggling With Creative Writing?

Well, I never realised just how much writing would be involved in launching my new website and business!

There's the blog, which I've decided I want to update on a daily basis, to get me noticed by the search engines.

Then there's the autoresponders, I've been steadily beavering away on these and finally I can see the at the end of the tunnel! I had to prepare 14! - one a day for the first 14 days. Slightly less pressure as now I only need to write one every three days for the next couple of weeks. When that's done I can breathe a sigh of relief as I only have to prepare one a week!

Then, there's the ezine! I've completed the first edition, but I can't afford to rest on my laurels as it will now be going out fortnightly! And although I'm sure the first one was toughest nut to crack, it will certainly require some inspiration to keep it going!

Then of course there's talk of a book....

So, if like me, you need some inspiration, why not get some serious help...

My Website Has Gone Live!

The day finally arrived...

www.spanishfitnessbootcamp.com has gone live!

The writing, the re-writing, the endless corrections, the video production it's all been worth it.

But no time to rest on my laurels. This is just the beginning, Nicola (of Automated Marketing Machine fame) is keeping my nose to the grindstone writing the autoresponders, that's all the emails that go out to my mailing list with, I hope, valuable information. Then there's the bi-monthly ezine. She's even talking about an e-book! It's all about building a relationship with the client.

I had no idea there would be so much writing involved!

But the most important item on my to do list is to get as many people as possible to visit my website....

Party Season

When I got the email inviting me to the YES Christmans party on Saturday, I jumped at the chance. You can always be sure of meeting really interesting people at any of the YES events. I wasn't disappointed. I met a fellow entrepreneur and a Touch For Health and Brain Gym teacher. That's a couple of extra weekly activities to add to the list for the Spanish Fitness Bootcamp! A fun way to network.

The party was held at the Walkabout Inn less than a minute's walk from Temple tube! What a difference it makes when the venue is so accessible. The Thames by night with the London Eye lit up looked absolutely stunning and very Christmassy.

But back to the party. Good company, good music (I even strutted my stuff on the dance floor) AND outstanding food provided by Peter Pure! He really outdid himself, I can't remember when I've  eaten such fabulous and unusual food. I really can't begin to tell you what was in half of the canapes we were presented with. I was particularly taken with the creme of horseradish on a tiny rosti. It was pink in colour so I can only assume that it must have been mixed with beetroot.  Stunning presentation!

I've just looked on his website and he's doing Raw Food Parties! I've left him a message saying I want to book on the next one! Click here to check it out.

If one of your New Year's Resolutions is to get motivated why not check out the YES Group. Bob Proctor is the speaker at their next meeting on Wednesday, 31st of January. A great way to start 2007!

Business Cards - A Great Marketing Tool

My business cards have just arrived!

With all the Christmas parties coming up, it pays to have a good supply of cards to hand out. They are just such a great little marketing tool. At about 3p each, they are certainly one of the cheapest marketing strategies you will come across!

I got Andi who did the video for my website to design mine. We used the images, colours and fonts to match the website, that way we start building a corporate identity. Clients will recognise the site when they log on, so it will feel familiar from the word go.

And although like many people I hate having my photo taken, I included a photo of me. It helps clients get to know me. That's how you can start building up a personal relationship with them. People buy from people they like.

And a good tip is to always be yourself! You really can't keep up a pretence for any length of time. It's stressful for you and besides, people can spot a phony a mile off. When you're not congruent people start to feel uncomfortable around you.

If you need new business cards, or are about to reprint your current ones, why not take some time to figure out if they are really working for you. Read on to find out how to access a great little ebook called Card Shark that will help you do just that.

Affiliate And Make Money

Just completed my list of affiliates for Steve to put on my website! His reply...

You're not short on resources, I will give you that!!

Well, it's just such a win win situation. I love telling people about the fantastic books I've read, the courses that have literally changed my life and the products that have made life so much easier. 

And now with my affiliate links I can introduce them to others and make money at the same time! How good is that.

So how does it work??? I can hear you say. Well, it couldn't be simpler, even for a novice like me.

Face Your Fear

Did you manage to catch Paul McKenna on GMTV last week?  He was absolutely amazing! Following on from his success with helping the nation with their weight loss and food addictions, he's now helping us face our fears.

He didn't just choose to help a select few overcome their fears, no, in his own inimitable style, Paul set himself the task of helping the nation face its fears and rid themselves of their phobias, by making all the techniques available to everyone on the GMTV website!

He used three different techniques, Thought Field Therapy, which involves tapping various acupuncture points; the new behaviour generator a great NLP technique and to enforce it all a session of hypnotherapy. If you missed it, but have a phobia or two that you could live without, then click here for a link to his video.

Although phobias can make life really miserable for some people, what's really interesting, is  how most of us are totally unaware of some of our lesser phobias! I was telling a friend about Paul McKenna and she said she didn't really have any phobias, but within a five minute conversation we had uncovered about five! And they do impact our lives without us being aware of it. Which is a pretty sobering thought.